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Transitional brand creation is about building a personal brand that moves with you from athlete to professional, not one that expires when the clock hits zero. During college, you use competition, visibility, and NIL opportunities to establish credibility and values how you work, how you lead, how you show up. As playing days wind down, that brand shifts toward career, business, media, coaching, or entrepreneurship, no longer constrained by rules from the NCAA. The goal is continuity: the same reputation, trust, and identity just applied to a bigger stage than sports.
Transitional brand creation is about building a personal brand that moves with you from athlete to professional, not one that expires when the clock hits zero. During college, you use competition, visibility, and NIL opportunities to establish credibility and values how you work, how you lead, how you show up. As playing days wind down, that brand shifts toward career, business, media, coaching, or entrepreneurship, no longer constrained by rules from the NCAA. The goal is continuity: the same reputation, trust, and identity just applied to a bigger stage than sports.